Security: Sell RRSP and related products in a public and secure online environment.
Calls to Action: Tools to guide investing public that direct to "buy" call to actions.
Brand Consistency: Make it look like a BMO website, including video.
ROI: Internal BMO success metrics reached in 3 weeks of launch [details proprietary].
Video: One of the first financial websites with interactive video.
First to market: One of the first financial websites with tools and calculator.
Implement UX principles and frameworks for one of the first online banking transactions websites in the world.
Create new navigation elements that align with print brand guidelines.
Integrate video help with video hotspots.
Create financial calculator tools that can be integrated with call to actions.