RBC Mobile Banking App
Purchase flow alignment: Make it fast and easy to complete transact.
Brand consistency: Make it feel like a RBC branded product.
Consistency: Provide a consistent UX within the "80% sweetspot" overlap of each platform's interface (iPhone and Android ecosystems).
Apple Award for best Financial Services App
Over 2.2 million mobile bill payments in less than 1 year of launch.
Over 250,000 downloads in first month of launch.
Create new mobile design standards on top of corporate web standards.
Align a consistent UX within evolving confines of different backend and off shore vendor technologies.
Facilitate ad-hoc mini-workshops to help stakeholders understand UX tradeoff implications to help buy-in and sign-off.
Provide UX leadership to distributed teams so they can adapt and plan for UX during development and launch phases.
Understand UX legal implications, mitigation of risk and exposure to the organization.