TELUS Content Vendor Storefronts
Consistency: Maintain a consistent buy process across web and mobile platforms.
One of the first integrated web and mobile storefronts.
One of the first mobile and web storefronts to implement "social buy" buttons.
Increased downloaded digital mobile content revenue by +5%. [proprietary details].
Users rated app with high satisfaction ratings [proprietary details].
Mobile: Understand the "sweetspot" so that layout renders the same on 5+ different mobile browser technologies and 40+ handset and device ecosystems.
Web: Understand the "sweetspot" so that layout renders seamlessly on 3 different backend vendor technologies.
Align a consistent UX within evolving confines of different backend and off shore vendor technologies.
Facilitate ad-hoc mini-workshops to help stakeholders understand UX tradeoff implications to help buy-in and sign-off [vendors and product managers]