TELUS Self Serve Portal
Scalable: UX self serve framework that can scale for new brands.
Clarity: Create clear navigation, site structure, layout, language for self serve customers.
Re-Usable: UX framework that can be used for new digital content storefront platforms.
Changed signup completion rate from 10% to 50%+ [details are propritary].
Millions of dollars in cost savings by reducing calls to call centre [details are propritary].
Portal self serve framework used to new brand.
Change secure sign in process that had a high abandonment rate using UX design principles.
Integrate secure logins with TELUS.com and TELUSmobility.com portals.
Work with 10+ product managers and business development staff across the country to merchandise digital content offerings.
Provide and analyze weekly campaign and quarterly data reports to help new department achieve internal funding benchmarks.