Molson Indy - Ticketmaster
Best of Breed: Re-purpose print assets into a consistent look and feel for the website.
Emotive: Re-create the "track day" experience on the website..
Return on Investment [ROI] achieved in 60 days.
One of the first eCommerce sites to offer online ticketing.
One of the first sports websites to offer online ticketing.
Implement rich media elements that lead to "buy tickets" calls to action using pre-Ajax/HTML5 technology.
Find and co-ordinate Molson's creative agencies to consolidate digital assets.
Create interactive track maps with pictures of seating, together with "buy tickets" buttons before "embed" codes were standard practices.