UX Strategy Alignment

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
     – Sun Tzu

Key Starting Questions

Purpose

These are key questions that need to be answered by the project sponsor.

  • These are used to align business strategy and goals
  • It is validated by the business sponsor and project manager/product owner
  • Once signed off, the project team can refer to these items to map out the project plan and deliverables, regardless of project methodology

How To Use

Write down these questions and answers makes it more efficient to align business and product goals throughout the project.

 

  1. What or which problems are we trying to solve?
  2. What does success look like?
  3. What are other things you have seen that should influence our thinking?
  4. Context is useful; what are the things that lead up to us starting this initiative?
  5. What is the playing field and who are the players?
  6. Which other sites/apps do you look at for inspiration and what do you like about them?
  7. How do we know we are on the road to winning?
  8. Refine: please revisit your answers

UX Guiding Principles

 Purpose

 These are key questions that need to be answered by the project sponsor.

  • These are used to align business strategy and goals
  • It is validated by the business sponsor and project manager/product owner
  • Once signed off, the project team can refer to these items to map out the project plan and deliverables, regardless of project methodology

How To Use

Write down these questions and answers makes it more efficient to align business and product goals throughout the project.

 

R Reduce Complexity

Less is more. Cleaner, calmer.

O Organize

Customer’s decision making.

C Content

Fast, fluid. Not Eye Candy.

K Keep it Simple 

Surface Data and Content.

S Sweat the Details

Pride in craftsmanship.

T Take Away to a Mistake

Then add one step back.

A Anticipate

What do customers want to do next.

R Reach

Market share not outliers.