CIBC logo
TD logo
RBC logo
Scotiabank logo
ACM SIGGRAPH logo
Ontario Health logo
Bell logo
TELUS logo
Government of Ontario logo

ROCK JETHWA · PORTFOLIO

Enterprise UX/UI & Service Design

Leading data-driven app journeys to drive productivity and growth.

CAREER AT A GLANCE

5000+Created 5000+ Journey/User Flows, Wireframes, Interactive Prototypes, Surveys, Analytics Reports
1000+Hours. Conducted over 1000 hours of 1:1 User Requirements Interviews and Usability User Testing, UX Research
30+Launches. Designed and Launched over 30 small and large scale Enterprise Digital Transformation projects
500+Created and managed 500+ Design System Components for Enterprise platforms
21+ days to 5 minReal Digital ID Transformation benefits, faster customer acquisition from 21+ days to 5 minutes
90%Generative AI, ML. Optimized outdated workflows and Service Journeys by 90%, with AI Assistants and Machine Learning
20+Million Users. Projects impacting and enabling over 20 million end users, around the world in many languages
10+Omni Platform UI. Multi-Channel projects: Cloud, Responsive Web, Mobile Apps, Voice Apps, GIS, 3D/VR, Kiosk, LED Walls
20+Innovation Awards. Awarded 20+ Patents (UI, AI, Chatbot, IoT, FinTech) on Innovation Teams, Apple Award Winner
10+Billion. Projects totalling $10+ Billion in accrued benefits (Revenue, Cost Savings, Transactions, AUM)

Work - Digital Transformation - Agile Case Studies

CASE 1: Digital ID for Secure Online Banking, Onboarding, KYC, Password Reset

21+ days to 5 minReal Digital ID Transformation benefits, faster customer acquisition from 21+ days to 5 minutes
5+Platform Integration. Integrated across Responsive Web, Mobile Apps, Online Banking, Fraud, Account Management, Mainframe
90%Reduction. Reduced Call Center calls by 90%, with UX/UI and AI/ML for internal Ops, Fraud Management

Company: Laurentian Bank of Canada
Project Budget: $1+ million
Business Outcomes: Increased new client Onboarding, Account Opening, access to Digital Servicesfrom 21+ days to 5 minutes; seamless Omni-Channel UX integrated across 5+ Enterprise vendor platforms
  View Case Study

LBC New Banking UI
"Rock helped us accelerate in a way that we never thought possible. His amazing level of expertise "toolkit", leadership, approach, and care is something I have never experienced before. I trust him with the most mission critical work that needs a "special" touch. Rock has years of experience and real depth on almost all project areas, which is rare to find these days ... he didn't just get us from 0 to 1, he got us to 11. Rock Rocks!"

- VP Digital

Omni Channel, Digital Transformation, Service Design, UX/UI Design, Responsive Web, Mobile Apps, Banking, Financial Services, User Journey Maps, Service Blueprints, Cloud Infrastructure, UX Research, DevOps Workflows, Design Systems, Wireframes, Accessibility, Customer Analytics, Call Centers, Chatbots, CMS Content Management Systems, Workflow Optimization, Usability Testing, QA Gamificaition


CASE 2: New Banking Web Platform and Infrastructure Rebuild

200%Usability Increase. Optimized customer experience, mapped and integrated complex customer journeys across platforms
5xOmni Channel Wins. Scalable layouts, purchase flows, Design Systems, user centric tech to power Omni Platforms
1000+Pages. Identified and removed 1000+ outdated pages, and implemented new Content Management System

Company: Laurentian Bank of Canada
Project Budget: $1+ million
Business Outcomes: 20% revenue increase; improved product development time from 3 years to 1 year, with new integrated Service Blueprints, UX Centre of Excellence, Full Stack Agile Dev Pods, and DevOps; new Design System, Service Design Tools used by 5+ global Agile teams
  View Case Study

LBC Digital ID
"It's rare to get someone with expertise who thinks like an end user, has the lens of a responsible Product Owner, and background in IT to be able to make the technical tradeoffs look invisible, so the User Experience is seemless ... When I hear Rock is on the project, I can rest assured that that everything will stay on track and organized, and bring viable solutions when we have problems. It's so impressive how he interacts with people in a professional, authentic and empathetic way, so I know everyone will be up to date ... He is so knowledgable, likable and humble, I often take notes from him!"

- VP Digital

Omni Channel, Digital Transformation, Service Design, Digital ID, Fraud, Image Capture, Responsive Web, UX/UI Design, Multi Vendor Cloud Infrastructure, Mobile Apps, Service Blueprints, Banking, Financial Services, User Journey Maps, Interactive Prototypes, Design Systems, Wireframes, Customer Analytics, Call Centers, Workflow Optimization, Usability Testing


CASE 3: TD Bank Developer Marketplace and API Tools Platform

3Clicks. Find, integrate, use, 50+ Cloud Vendors, APIs, Tools into Apps
10xWorkflow Optimized. Ops Duplication Provisioning from 2 months to 5 minutes
90%Adoption, Upskill. IT skills with Gamification based training to 90% pass rate in 30 days

Company: TD Bank
Project Budget: $1+ million
Business Outcomes: 50+ Cloud App and Data Vendors, APIs, Tools into single Web Platform; 10x Workflow: Reducing and optimizing Ops Duplication Provisioning from 2 months to 5 minutes; 1st End to End View: 1st integrated platform and view of end to end DevOps management tools for major bank
  View Case Study

Developer Marketplace and API Tools Platform
"Rock is my trusted go-to guy! ... It's a rare combination when you have someone on your team who has the systems thinking, deep expertise, and who can blend the academic theory with the practical ... Not only grasp the big picture, but also understand the value of rolling up the sleeves to get into the deep weeds if needed. Rock helped me create and enact a vision, and build something so innovative and of value that had major impact on the organization and millions of users."

- CIO, Global IT Architecture

Omni Channel, Digital Transformation, Service Design, UX/UI Design, Responsive Web, Mobile Apps, Banking, Financial Services, User Journey Maps, Service Blueprints, Cloud Infrastructure, UX Research, DevOps Workflows, Design Systems, Wireframes, Accessibility, Customer Analytics, Call Centers, Chatbots, CMS Content Management Systems, Workflow Optimization, Usability Testing, QA Gamificaition

  • AI UX
    Enterprise Design System/Design Ops Management and Governance

    Laurentian Bank: Salesforce Call Center UI and Chatbot


  • Real Time IoT ML/AI Vehicle Asset Financial Monitoring — project artifact

    Laurentian Bank: Business Banking Commercial Cash Management


  • Real Time IoT ML/AI Vehicle Asset Financial Monitoring — project artifact

    Questrade: Stock Market Trading Platform


  • Real Time IoT ML/AI Vehicle Asset Financial Monitoring — project artifact

    Scotiabank: Enterprise Project Management Portal


  • Real Time IoT ML/AI Vehicle Asset Financial Monitoring — project artifact